SPA 브랜드 제품의 소재에 대한 만족도와 불만족 요인

Satisfaction Level and Dissatisfaction Factors of Fashion Fabrics in SPA Brand Products

This study was carried out to help quality management of fabrics of fashion products that are sold by SPA brand. A survey using questionnaire was conducted on 339 university students in the Cheongju area, Korea. The questionnaire was composed of questions about the satisfaction of information on fashion fabrics of SPA brand provided online and offline and the dissatisfaction of fashion fabrics that the college students had worn. Recently purchased SPA brands were C brand followed by G brand and E brand. Subjects mostly purchased single items, such as T-shirts, shirts (blouses), and jackets. Subjects answered that they were buying SPA brand products because it is convenient to use stores, easy to coordinate clothes, and inexpensive. The reason why they are buying products of SPA brand showed significant difference from brand to brand. Satisfaction of fabrics of SPA brand products and fabric information was average, but it varied from brand to brand. In terms of fabric information provided on SPA brand online, subjects were satisfied with A brand and C brand, but they were not satisfied with other brand's fabric information provided. They were especially discontented that fabric information was not visible enough but hidden so they could not find it easily. Dissatisfaction factors of SPA brand products were fabric deformation caused by repeated wearing and washing, pilling, alteration of fabric hand, etc. In addition, subjects were dissatisfied with sewing quality, e.g. seams coming apart.