소비자교육프로그램이 유아의 소비인식과 친사회적 행동에 미치는 영향

The Effect of Consumer Education Programs for the Early Childhood Consumption Mind and Pro-social Behavior

본 연구는 유아의 소비기본개념에 대한 이해와 소비행동 인식 증대 및 그들의 친사회적 행동능력 향상을 위한 소비자교육프로그램 구안 및 적용 효과를 검증하는데 목적이 있다. 이를 위해 유아교육기관에 재원 중인 만 5세 유아 30명(실험집단 15명, 비교집단 15명)을 연구대상으로 선정하였고, 소비자교육프로그램 적용 후 유아의 소비인식과 친사회적 행동 향상 유무에 대한 각 집단의 사전ㆍ사후 검사 결과를 분석하였다. 수집된 자료는 공변량분석(ANCOVA)을 통해 분석하였다. 연구결과 첫째, 소비자교육프로그램은 유아의 소비기본개념 증진에 전반적으로 긍정적인 영향을 미쳤다. 그러나 소비기본개념의 하위 영역별 결과는 희소성ㆍ선택ㆍ기회비용과 소비 개념에서 긍정적인 효과가 나타난 반면, 화폐 개념은통계적으로 유의한 효과가 나타나지 않았다. 둘째, 유아의 바람직한 소비행동 증진에는 전반적으로 긍정적인 영향을 미쳤으나, 합리적 구매행동 영역에서만 통계적으로 유의한 효과가 검증되었다. 셋째, 유아의 친사회적 행동의 하위 영역인 돕기, 배려하기, 협동하기, 위로하기 등 모두 영역에서 긍정적인 효과가 나타났다.

This study aims to develop and apply an education program for children's customer in order to examine the effects of understanding a basic consumption concept of children and an increase in recognition of consumption behavior on their pro-social behavior abilities and verify the effects. 30 children at 5 year-old enrolling in 2 classrooms at N kindergarten located in the southern part of Gyeonggi-do were selected, 15 participants (9 males and 6 females) were randomly assigned as an experimental group and 15 were assigned as a comparative group, and the results of pre-test and post-test on the increase in children's pro-social behavior for an experimental and a comparative groups were analyzed after applying the educational programs. The results are seen below. First, the educational program for consumer had a positive effect in increasing the basic consumption concept of children by and large. In addition, considering the results of each sub-domain of the educational program for consumer, positive effects were observed in scarcity, choice, opportunity cost and consumption concept. Monetary concept failed to show statistically significant effects. Second, the educational program for consumer had a positive effect in increasing desirable consumption behavior by and large and statistically significant effects were verified only in the field of rational purchase behavior. Third, the educational program for consumer had a positive effect on the sub-domain of pro-social behavior of children such as help, care, and cooperation. Therefore, it was known that the educational program for consumer had a positive effect on pro-social behavior of children by and large.