성인여성의 여드름 화장품 역할 중요도와 구매행태에 관한 연구

A Study of the Importance of Cosmetics for Acne-prone Skin in Adult Women and their Purchasing Behavior

This study aimed to highlight the importance of acne-prone skin care, set correct directions for the selection of cosmetics, accumulate accurate knowledge on acne-prone skin and provide empirical data for the effective use of cosmetics after investigating difference in consumer awareness of acne-prone skin and their buying behavior. For this, a questionnaire survey was conducted with a total of 200 adult women aged 20 to 39 using a mobile application. The collected data were analyzed using SPSS. The study results found the following: In terms of the cause of acne, 'basic life habit' and 'stress' accounted for the greatest number of responses. When asked what the greatest concern about acne-prone skin was, 'wire pores (40.5%)' and 'acne scars (35.5%)' accounted for the greatest number of responses. In addition, 85.5% responded that they used cosmetics to improve their acne-prone skin condition. When asked what is most important in selecting cosmetics, 'ingredients (53.2%)' accounted for the greatest number of responses. Based on the results above, therefore, in order for the acne-care cosmetics manufacturers to approach customers and gain their trust and confidence, it is important to provide easy-to-understand and accurate information instead of luring consumers with exaggerated ads.