현대 패션컬렉션에 표현된 키치메이크업의 색채 연구

A Color Study of Kitsch make-up Expressed in the Modern Fashion Collection -Focusing on the 2010s S/S~2013s F/W

In modern society, people's desire to get more attention from others with a different look has risen. As a result, more innovative and experimental styles have been tried. In addition, personalized kitsch makeup has developed into a trend in modern fashion collections. This study aimed to analyze the color characteristics, scheme and image of kitsch makeup which reflects the taste and propensity of modern people, focusing on fashion collections from 2010 S/S to 2013 F/W. Regarding the color characteristics of kitsch makeup, 'YR' and 'Bk' were high in eye makeup, followed by 'R', 'PB' and 'Y'. In terms of the tone of the eye makeup, on the contrary, 'v' was the highest, followed by 'lt', 'd' an d'dk'. In terms of the color of base makeup, 'YR' was the highest, followed by 'Y'. In terms of the tone of the base makeup, 'P' was the most common. In lip makeup, 'R' accounted for the greatest portion, followed by 'YR' and 'RP'. In terms of the tone of color, 'v,' with high chroma, was most frequently used. In terms of the coloring of kitsch makeup, contrast was very high. Regarding color images, 'gorgeous', 'modern' and 'dynamic' images were frequently found, which means that bold, stylish and dynamic images were expressed with unique and diverse colors.