IS와 미디어 전략

IS and Its Media Strategy

The aim of this research is to investigate the characteristics of IS's (Islamic State's) media strategy. The research indicates that IS has been effectively utilizing its own strategical media based on agenda-setting theory and framing theory of media effect theories, and has also been more focused on a publicity model of communication models. IS has several media productions enterprises of its own such as Al-Furqan Foundation for Media Production, Al-Itisam Establishment for Media Production, Al-Ajnad Media, Al-Hayat Media Center, the radio station Al-Bayan, and the online magazine Dabiq for its propaganda and legitimacy. The result of the study found that IS media strategy is characterized as Digital Jihad, everywhere & anyone, SNS application capability, diversification of media utilization, high-end design & differentiated video, and an elaborately planned, strategic use of media.