동아시아 공동체와 스토리텔링

The East Asian Community and Storytelling

The relations between East Asia are in confrontation with a vertical relationship and region of interest. The current situation will never be solved by politically. Nevertheless, recently the necessity of regional integration in East Asia is emerging because of ultranationalism phenomenon which information and communication is accelerated. In these circumstances, the most beneficial way for us is that Korea, China and Japan are to narrow the distance while recognizing the diversity of each other. The most obvious and effective way is the use of media such as the Korean Wave in persuade them. The story is the device of heart that come out in process of that Human beings are endowed with evolutionary adaptations. It is also 21st century's new cultural material which is gaining an explosive strength through tendency to find the information easily imprinted and giving an impression. Therefore naturally contents was armed with a story and storytelling technique was injury to the surface. The brand value of companies or countries are now able to be formed in the memory of man by a story. To sublimate the Korean Wave into East Asian cultural exchange, we have to remember the root of the East Asian cultural exchange in with several millennial history. One of the ways is that discover a shared narrative. By using the power of story, we will be able to take advantage for regional integration in East Asia.