차문화치료 프로그램을 활용한 CSV사례

Case Study of CSV (Creating Shared Value) Utilized by Tea Culture Therapy Program

This study developed tea-culture therapy programs for tea company workers and people with learning disabilities for the realization of creating shared value (CSV). The participants of this study were comprised of 5 workers of a tea company and 11 people with disabilities, who were rated levels 1 to 3 and belonged to the community center. The results showed that after participating in the tea culture therapy program, the average stress scores of workers are reduced significantly while the average anxiety scores of the people with disabilities were reduced significantly. The tea culture therapy programs can help tea companies to create shared value and tea companies should consider including tea culture therapy programs in their future business planning.