觀光客들의 性格有形과 유럽 韓人民泊 選擇屬性간의 關係 연구

A study on relationship betw een type of tourists’ characters and selecting factors K orean B & B in Europe

Recently, the ratio of Korean tourists in Europe has been increasing. Therefore the tourism suppliers should create profit from tourists’satisfactions w hich focused on individual’s styles. T his study aim s to find out about the conditions for tourists based on to use Korean B & B in Europe depending on different type of characters. A lso this study exam ined statistical properties of population, methods used for reservation, m otives of travel respect to selecting K orean B & B in Europe. The result of this study show s that there w as a significant relationship betw een tourist’s characters and select Properties in part of the K orean B & B in Europe. In other words,Both self- direction type and steady pursuit type are consider m eal- related services im portant. In addition, the steady pursuit type w ants to offering travel inform ation when selecting a Korean B & B in Europe. A lso, It is also show n that statistical properties of population, methods used for reservation, motives of travel respect to tourists’s elects the influence of the Korean B & B in Europe. Therefore, This study show s that it have the effect on increasing the guests’s atisfaction and increasing the share of the Korean B & B in Europe through the Korean B & B owners offer differentiated services based on type of tourists’characters.