영업규제에 따른 외식업의 매출액 결정요인에 관한 연구

A Study on the determinants of sales of food service industry according to operation regulations

The Commission of Shared Growth recently selected food service industry, and confectionery & bakery industry as businesses suitable for SMEs, and advised companies with over a certain size not to enter the food service industry under legal regulations based on the Act on the Promotion of Collaborative Cooperation between Large Enterprises and Small-Medium Enterprises as a way to achieve economic democracy. This study attempted to analyze the relationship with sales by utilizing various operating environments of the food service industry and specific regulatory variables on the regulations of establishment of sales networks in station area and multi-complex facilities recommended to food-service conglomerates by the Commission of Shared Growth as explanatory variables. The analysis results showed that among independent variables, multi-complex facilities with less than 20,000(㎡) in size, operating period, sales area and sales period were significant variables affecting sales of food service franchises. Accordingly, the location within 100m radius of the station area and multi-complex facilities with less than 20,000(㎡) in size are consistent with the purpose for activating commercial supremacy of alley markets and small-medium enterprises. However, it is desirable that objectives of the policy should be changed to ensure win-win relationship between large and small-medium enterprises, rather than sticking to regulations.