상가권리금의 결정요인에 관한 실증적 연구

An Empirical Study on Determinants of Goodwill in Retail Store

The purpose of this study is to analyze factors on formation of goodwill in retail store and to identify the decision process of goodwill in retail store. In other words, it aims to express the influence of certain factors in deciding goodwill by drawing and verifying a formation model and a decision model of goodwill in retail store. When concluding a lease contract, a retail store tenant examines location, business and facility factors for expected return and considers the amount of goodwill he or she can allow. So, a hypothesis was established that location, business and facility factors for retail stores have a meaningful influence on the expected return of tenants and expected return of tenants have a meaningful influence on the amount of goodwill. In other words, as a formation model of goodwill in retail store, each variable→expected return→retail building-goodwill was designed. Also, expected return of tenants which is an independent variable equated with location factor, business factor and facility factor become variables deciding retail building-goodwill, in identifying the influence of certain factors in deciding goodwill. Thus, as a decision model of goodwill, each variable→retail building-goodwill was drawn. Analysis of goodwill formation model(each variable→expected return→retail building-goodwill) shows that expected return was influenced in order of contract space→land price→distance to bus-stop→business factor→facility factor. In conclusion, expected return was influenced in order of location factor→business factor→facility factor and expected return has a meaningful influence on goodwill.