부동산중개 모바일 앱의 지각된 가치가 사용자 만족에 미치는 영향

The Effect of Perceived Value on User Satisfaction of Real Estate Brokerage Mobile App

The development of information and telecommunication has produced new paradigms such as mobile computing, and because of it, mobile commerce has amplified exponentially. From this, circumstance, the real estate brokerage industry has become of new value to users to provide real estate brokerage information through a mobile application, which has expanded the new market. This point of view of study had attempted to suggest that strategic implication and basic information of the manager’s provision of information of real estate brokerage for analyzation that value of the perception factor and perceived value of impact, which has effect on perceived value of real estate brokerage provisioning of information applications. For this, the foundation of a value based Adoption Model and Information Success Model has been analyzed in connection of the quality factor, perceived value, user satisfaction, and continuous use intention. First, the perceived value of real estate brokerage provision of information is influenced positively by the information quality and system quality. Second, perceived value is analyzed by user satisfaction and continuous use intention with an affirmative impact. Third, service quality does not significantly impact the perceived value and user satisfaction, as it does not significantly impact the continuous use intention that is analyzed. This point of view, based on the result, suggests the implication of attempting to increase information quality and system quality, and also enlarges service range.