친환경양식 수산물에 대한 사전적 수요함수 추정

Ex ante Estimations of Demands for Environmental-friendly Fishery Product

This study estimates ex ante demands for Environmental-friendly fishery product. The demand function was estimated by utilizing surveyed data of consumers’ purchasing rate according to price of flatfish and rockfish and the price data of general flatfish and rockfish besides the quantity of demand data. The data were collected from 490 consumers living in four cities (Busan, Ulsan, Changwon, Jinju) in April, 2014. With Environmental-friendly flatfish products, we can predict its own price and income by using the demand function estimation result, and in the case of Environmental-friendly rockfish products, we can predict the reaction based on its own price and general rockfish products. Therefore, we can find the meaning of the formed price by using provided basic information, in order to maintain changes from our general method caused by using Environmental-friendly way.