국제복합운송 실제운송인의 기업이미지, 고객가치, 고객충성도의 관계에 관한 실증연구

An Empirical Study on the Relationship among Corporate Image, Customer Value, Customer Loyalty of International Multimodal Transport Actual Carrier

While the globalization of logistics such as procurement logistics, product production and sales logistics has been being accelerated as the global competition is infinitely increasing, special attention is being paid to the international multimodal transport linking maritime transport, air transport and others. In this study, an empirical analysis was conducted to investigate the relationship among corporate image, customer value and customer loyalty of the international intermodal actual carrier. As the result of the study, it could be realized through the verification of the Hypothesis 1 that the corporate behavior image and the social action image of three factors comprising the corporate image give a positive effect on the customer loyalty, but the corporate contribution image does not indicate a statistically significant effect on the customer loyalty, which says that the factors comprising the corporate behavior image and the social behavior image give affection on the evaluation of the customer value of the international freight forwarder. In addition, through the verification of Hypothesis 2, this study clarified that the relationship between the customer value and the customer loyalty is in effect. Through this study, the corporate image promotion factors, customer value and customer loyalty will be able to be managed effectively.