학술저널
Study on the clothing retailer and competitive analysis
- 한국IT마케팅학회
- The Journal of Information Technology and Management
- Vol.3 No.3
-
2015.0918 - 21 (4 pages)
- 64
Korea's fashion market has been diversified with many developments. Currently, it is the concept of market diversification, Among them, in particular, find out the meaning and types of small clothing retailers. This study analyzes the problems and weaknesses of the current small apparel retailers, In respect of the causes and ways to overcome investigated. In addition, the success of a small apparel retailers were separated by internal factors and external factors. Accordingly, establish sales strategies, marketing offers a way to improve the competitiveness of small apparel retailers.
Abstract
1. 서론
2. 본론
3. 결론
References
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