문화관광축제 활성화를 위한 가치평가 모형 정립: 퍼지논리 적용

Model Strategy of Value Evaluation for Activation of Culture and Tourism Event: Application Fuzzy Logic

This article presents a ongoing study value evaluation model for activation of culture and tourism event. New method of measuring an evaluation of user based on fuzzy numbers and fuzzy logic i proposed in this study. Fuzzy arithmetic model has been applied to economics, sociology, management studies, psychology, and linguistics for decision-making under vague situations and specification of vague objects. Fuzzy set and fuzzy relation method were used for our study to establish the validity of decision-making in each Permanent Event Place attribute. Especially getting out of the quantitative analysis by applying fuzzy numbers, and we can have final decision based on reasonable scientific method by evaluating on the field of mentalities in the tourists and guests as a liguistic measure. In terms of methodology this study disclosed that fuzzy model approach is greatly useful to decision making processes in evaluation of culture and tourism event. Therefore, I believe that this study has a meaning to present a standard for establishing a proper standard about value evaluation and construction of model for activation of culture and torism event in Korea.