이미지평가를 통한 문화적 매력물 방문객 관리방안 연구

Alternatives of Visitor Management on the Cultural Attractions for Image Evaluation

This study is based on the theoretical background of the visitor's management incorporating the historical attraction and image analysis. Using a sample of 211, main four hypotheses and four sub-hypotheses were tested to analyze whether the cognitive and affective image factors had an impact on the visitors and attraction management. The results indicates that those who were visited on the folk village attraction in Jeju island were influenced by the two kinds of images which have factors, such as affective image(comfortable, service/cost, and experiential stimulus) and cognitive image(attraction and facility). Its result shows that cognitive images were positive score on satisfaction and revisiting and experiential stimulus was positive on revisiting and recommendation. For this case, it is possible to conclude that attraction visitors have more interested in and likely to visit it with a variety of attraction images to satisfy their visiting. To support visitor's need and satisfaction, the attraction management may focus on it with its goal.