생태관광지 우포늪 여름 방문자의 특성에 관한 연구

A Study on the Demographic Characteristics of Visitors to Woopo Marsh

Ecotourism is currently a growing segment of tourism and will be a chief purpose for international leisure travel in the first part of the 21st century. The primary purpose of this study was to create demographic characteristics of visitors to Woopo marsh(wetland) which is considered as one of ecotourism destinations. The results indicated that visitors tend to be middle age with higher education and income levels than general population. It also identified their motivational characteristics and information source. The specific sources for travel information are word of mouth, media, and travel magazines. They strongly noted the lack of signposts, information board and interpreters at Woopo marsh. Nevertheless, Most visitors showed the intention of revisit and recommendation to other people. Further work should attempt to position the accumulated information of ecotourists' demographic, psychographic, attitudinal and motivational characteristics.