韓ㆍ美ㆍ日 관광광고의 내용분석 연구

A Comparative Study of the Tourism Advertisement by the Contents Analysis

This study aims at supplying the theoretical and strategic bases of Korean advertisements for tourism in the future by analyzing the strategic influence of the culture with respect to the actual conditions of executing the advertisement for tourism as the motive of speeding up the globalization of the marketing of tourism industry. This study considers hotel, airline, restaurant, and traveling as the core parts of the tourism industry and selected them as the subject of investigation. By doing the content analysis on the tourism advertisement of Korea, America, and Japan on the magazines by the cultural comparative study, this study intends to examine closely the cultural differences revealed in the execution of the tourism advertisements among three countries.