국가간 정보통신기술 수용에 대한 문화의 영향력 분석

The Impact of Culture on Information and Communication Technology (ICT) Adoption

This study examined the effect of national culture on ICT (information and communication technology) adoption by extending the research of Erumban and de Jong (2005). The results from this study confirmed that people in high power distance nations display lower ICT adoption rates than those in low power distance nations. It was expected and reaffirmed that countries with high degrees of individualism have high levels of ICT adoption rates. With regard to uncertainty avoidance and masculinity, however, the results show an interesting pattern that is different from previous studies based on more traditional measures such as per capita computer. Erumban and de Jong (2005) showed that there was a significant relationship between masculinity and ICT adoption as measured by per capita computer whereas no significant relationship between masculinity and ICT adoption was seen in this study. In addition, results indicate that there was a significant relationship between ICT access and uncertainty avoidance, but not between ICT use and uncertainty avoidance. With regard to long-term orientation, it is not possible to directly compare the results with Erumban and de Jong’s study which did not include the long-term orientation dimension. Interestingly, the results from this study show that long-term orientation among five cultural dimensions has greatest impact on ICT adoption. Korea and Singapore were expected to have low ICT adoption rates given that these two countries have collectivism and high power distance. However, these countries displayed high ICT adoption rate. Thus, long term orientation could be the proper cultural dimension to explain why some Asian countries such as Korea and Singapore have such a high rate of ICT adoption.