수출기업의 기업가정신, 시장지향성, 환경변화요인이 해외마케팅역량에 미치는 영향

The Influence of Entrepreneurship, Market Orientation, and Environmental Change on International Marketing Capability of Export Companies in Korea

Export in Korea has been the main driving force of the nation’s economic growth. However,since export is largely concentrated upon the large firms, there is a perceived need to expandthe participation of small and medium-sized enterprises in overseas markets in order toovercome the economic recession in Korea. Generally, small-sized firms do not exhibit a weakcapability relative to new market development and a changing environment. The purpose ofthis paper is to empirically investigate the influence of entrepreneurship, market orientation,and environmental change on the international marketing capability of small and medium-sizedexport companies in Korea. Using surveys, this research collected data from 153 small andmedium-sized export enterprises in Korea. The result shows that corporate entrepreneurship,market orientation, and environmental change partially influence international marketingcapability of such firms. This study offers practical insight and implications for small andmedium-sized enterprises wanting to increase their competitiveness in the actual field ofbusiness.