루이비통의 모노그램을 모티브로 한 네일 디자인 연구

A Study of Nail Design with a Motif of the LOUIS VUITTON Monogram

In the modern era, buying an imitation product or having luxury brand logos on nails has substituted for the purchase of the luxury items themselves. The purpose of this study is to find a substitute for the pattern of over-consumption in which people buy expensive items to make themselves look better. For this, a literature review was performed regarding the creation of nail art design. The luxury brand ‘LOUIS VUITTON’ was selected, and the monogram from this brand was used as a motif in nail art. After dividing the nail design into two groups (a group of the nail art design preferred by people in their 20-30s, a group of the designs preferred by people aged 40-50s), treatment methods were diagramed, and a scope of research was set. The study results found that using luxury brand logos in nail art temporarily satisfies modern women’s desire for buying a luxury brand item and creates general image coordination.