태권도 수련생의 감소원인규명과 경영활성화 방안 모색

Some Suggestions of Taekondo Studio Revitalization Plan through Identifying the Cause of Decrease in Private Taekwondo Trainees

The purpose of this study is to identify the cause of decrease in the number of private Taekwondo trainees and explore Taekwondo studio revitalization plan in accordance with the findings. First, Korea Taekwondo Association needs to create a task force team to develop programs which men and women of all ages may participate and to initiate a revitalization support plan. Second, Taekwondo instructors who own Taekwondo studios consider that the lack of programs for adults and teenagers is the cause of low participation in Taekwondo training by adults in Korea. Therefore, it is necessary to diversify the programs provided by Taekwondo studios in order to motivate continuous Taekwondo training and to capture the interests of potential students’ parents and trainees. Third, in order to change the declining trend of Taekwondo training population, Taekwondo instructors should come up with a strategic plan for survival. Meanwhile, Taekwondo-related organizations should actively support Taekwondo studios to increase the market share of Taekwondo in sports market and to extend Taekwondo training period of trainees. In addition, to make Taekwondo more popular, it is needed to attract new trainees and transform Taekwondo into a media-friendly sports game. Fourth, to promote prolonged training period, it is necessary for trainees to change their goals into a more learning-oriented-perspective. Also, educational objectives motivation training even after level-advancement-examination needs to be established. Fifth, it is necessary to transform Taekwondo from training-centered-education to a reinforcement program for physical education classes in schools.