한국 기업의 글로벌 CSR 표준화 결정요인

Determinants of CSR Standardization vs. Localization: Empirical Evidence from Korean MNEs in China

The globalization and standardization of CSR actively took place after the implementation of ISO 26000 in November 2010. Ever since, Korean firms have increasingly issued CSR reports conforming to the Global Reporting Initiative, as there is an increasing urge to join the United Nations Principles for Responsible Investment (UNPRI). While previous studies about corporate social responsibility have been focused mainly on its financial benefits and determinants, firms have faced CSR standardization, one of the most effective strategies for MNEs, a topic that has not been covered adequately in existing studies. To address this research gap, this study investigates institutional theory and the resource-based view suggesting a relationship between MNEs’ resources and standardization of CSR. Using several FDI datasets of Korean MNEs from 2011 to 2012 in China, we conducted regression analysis. The findings of this study indicate that R&D capabilities, dispatch of expatriates, size of parent firm and subsidiary influenced standardization of CSR. The results also suggest that headquarter officies and subsidiaries take on different roles in CSR standardization.