학술저널
4P 전략 기반의 모바일 소셜 네트워크 게임의 부분 유료화 모델
Micro-transaction Payment Model in Mobile Social Network Game Based 4P Marketing Strategy
- 한국컴퓨터게임학회
- 한국컴퓨터게임학회논문지
- 제26권 2호
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2013.0681 - 92 (12 pages)
- 132
Micro-transaction based payment model has been a key revenue model in social network game on mobile platform. The paper proposes micro-transaction based payment model based on 4P marketing strategy which have been widely used for merchandise marketing. The research will be contributed to building a systematized micro-transaction based payment model and marketing strategy for mobile social network game.
1. 서론
2. 모바일 소셜 게임 부분 유료화 방식분석
3. 4P 기반 마케팅 전략 요소 도출
4. 결 론
참고문헌
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