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학술대회자료

Fun of Different Kind on IS (Internet and mobile service)

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The comparison study done for to compare usage of mobile service and Internet showed interesting results. These results are suggesting that application types do differentiate type of fun that users experience. Dimension of fun is critical to understand IS differentiated between new and established applications. The development of the new construct should be extended further to include bigger and wider range of sample especially during the content validation. Even with some noteworthy limitations, the results from this study showed that fun construct is worth to be examined further in the future. This research was designed 1) to define and validate fun as a construct; 2) to develop research model with fun as one of its construct; and 3) to compare two different applications (Internet and mobile service).

Abstract

Ⅰ. Introduction

Ⅱ. Theoretical Framework

Ⅲ. Research Model and Hypotheses

Ⅳ. Research Methods

Ⅴ. Results

Ⅵ. Discussion and Conclusion

References

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