학술저널
영세자영업자 공동구매 현황과 사업모델 개발에 관한 연구
A Study on the situation of group purchase and the development of business model
- 아시아무역학회
- Journal of Asia Trade and Business
- vol.1 no.1
-
2014.1227 - 38 (12 pages)
- 48
Small enterprise suffer harsh competitive society because of there small business size. They need some method to overcome obstacles. I expect that the increase of size to help them compete for major company. Thus, I suggest group purchase to the small enterprise. The group purchase makes their bargaining power increase and grow their business profit. Some organization of group purchase have a role to play in U.S, Germany, Australia. However, there is no systematic support system of group purchase in Korea. That's why I study the plan of group purchase business model.
Abstract
Ⅰ. 서론
Ⅱ. 영세자영업자 공동구매 이론적 배경 및 현황
Ⅲ. 국내·외 공동구매 사례 분석
Ⅳ. 영세자영업자 공동구매 사업모델 설계
Ⅴ. 결론
References
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