대학생 소비자의 공유경제서비스 참여의도에 관한 탐색적 연구

An Exploratory Study on College Student Consumers' Intention to Participate in Sharing Economy Services

This study examined college student consumers' intention to participate in the sharing economy services according to the perceptions of necessity, barrier factors, and main responsible agents. Major findings are as follows. First, the respondents had slightly positive perception on the necessity of the sharing economy service. Second, the college student consumers perceived the barrier factor regarding the transaction risks among consumers such as unexpected damages or losses of one's own products or complex transaction process higher than other barrier factors. Third, business firms for a sharing economy service was regarded as the main agent to play the most significant role in invigorating the sharing economy service. Forth, the college student consumers had more intention to participate in the sharing economy services as a user than a supplier. Fifth, the intention to participate in the sharing economy services was influenced by income and the perception of necessity of a sharing economy.