태권도장의 경쟁력 강화를 위한 효과적인 홍보 방안

Effective ways to promote strengthened competitiveness of Taekwondo studios

Since taekwondo was adopted as a regular event in 2000 Sydney Olympics, it made an achievement of being adopted as a regular event in 2004 Athens, 2008 Beijing, 2012 London, 2014 Rio de Janeiro, and 2020 Tokyo Olympics. Globalization of taekwondo was successful, however, with economic depression, low birth rate, and decreasing number of students, the number of physical training gyms, including taekwondo studios are closing down. This study aimed to suggest effective ways to promote strengthened competitiveness of taekwondo studio in order to assist future management of taekwondo studios. In this paper, through literature review of preceding articles, the following conclusions were deduced: Make the images (sign boards) of taekwondo studio stand out. Select demonstration group of taekwondo studio and strengthen advertisement through their active promotional activities. Set up differentiation strategies. Promote strategies of taekwondo studios targeting the parents of trainees. Secure the safety of taekwondo studios and their educational facilities. Promote excellent qualifications and instructional capabilities of taekwondo coaches. Invite parents to evaluation for promotional purposes. Send out DM(Direct Mail Advertising). Use the network of existing trainees of the taekwondo studios actively. Use the internet actively.