중국의 해외직접구매 동향 분석과 우리나라의 정책 방향

Analysis on Overseas Direct Purchase Trends in China and Directions for Policies in Korea

Recently along with the development of information and telecommunication technology, transaction environment has seen tremendous improvement. This also has diversified consumers’ buying patterns. In the position of consumers, overseas direct purchase increases efficiency; however, domestic economy gets hindered by that inevitably. In fact, in countries including China, economy indicates many side effects by that. Besides, in the situation that economic recession disturbs domestic sales, Korea and China need to make efforts to change overseas direct purchase to domestic purchase. In other words, it is necessary to convert overseas direct purchase to local purchase. The purpose of this study is to conduct causality analysis regarding overseas direct purchase in Korea and China and analyze policies for overseas direct purchase in Korea and China. This author is going to find out ways to change overseas direct purchase to domestic consumption. This is because consumption attributed to overseas direct purchase works as a hindrance factor for economy growth in Korea. Therefore, this study provides implications about it in order to discover proper directions for Korean policies.