할랄(Halal) 인증제도 분석을 통한 국내 화장품의 이슬람권 시장 진출방안

Study on Halal Certification System on Cosmetics and Suggestions for Korean Cosmetic Businesses to Expand Towards Islamic Markets - Focused on Malaysia and Indonesia -

This study is to help Korean cosmetic businesses to expand their business towards the Islamic market by looking at the current trend of international and Korean markets for halal cosmetics and analyzing the halal certification system in Malaysia and Indonesia. The results are as followed. First, global halal cosmetic industry reached 2.34 million dollars in total sales in 2015 with a growth rate of 14.5% compared to 2014. Second, there are only six Korean cosmetic companies that obtained the halal certificate. They are Talent cosmetics, Hanbul cosmetics, CnB cosmetics, Cosmax, Daeduk lab, co., and Darum&bio. Third, the international standards for the halal certification system does not exist yet while the market is dominated by JAKIM of Malaysia and MUI of Indonesia. Thus, in order to promote the domestic cosmetics product s sales in Islamic market, the companies must manufacture goods that are up to HALAL standards, understand beauty trends and cultures of Islamic countries, and export eco-friedly products. In addition, further study on the halal certification system and further attempts for development of infrastructure should be continued.