A Study on the Effect of CRISIS Perception to the Re-Participation Intention of KOREAN Participants Water Leisure

In modern society, with increased free time and need for various leisure activities people start to be interest-ed in water leisure sports, which can enable them to enjoy outdoor activities in nature. In this study, water lei-sure sports include water skis and scuba-dive. Water leisure sports can provide people with energy and enjoy-ment for each individual and function as measurement of ocean productivity, potential technology and indus-trial value, which can show the economic ability of the country. Therefore, it is highly necessary that the systemic and academic research on water leisure sports should be done to encourage the activation of water leisure sport and to establish national policy in this era. Based on this necessities, the purpose of this study is to provide the basic data to increase quality of life for people who participate water leisure sports by studying co-relation between people s Crisis Perception and Re-participation Intention. To achieve the purpose of this study, subjects were chosen in Cheongpyung who participated in water skis and in Gosung who participated in scuba-dive in Aug. in 2011. Total 250 questionnaire were delivered and 241 were chosen as the valid sample except some done un-trustworthily. To analyze the data SPSS(Ver. 18.0) was used, analysis of frequency and exploratory factor analysis were done. To investigate the homogeneity among questions reliability analysis method by Cronbach’ α was done and to investigate correlation level regression analysis was used. According to the result, Crisis perception of scuba-dive participants has more negative influence on Re-participation Intention than water skis participants. It means the perceived crisis while participating in water leisure sports can have a psychological influence on Re-participation Intention as a crisis or a beneficiary activity. So it is highly recommended to promote people to participate in those activities while removing or minimiz-ing the crisis factors. For this to be realized the trustworthy program, instruction method and improved ap-proach are needed, which will secure the sustainable development to water leisure sports industries.