Entrepreneurial Orientation, Competitive Intensity, and Niche Market Opportunity:

The purpose of this study is to explore internal factor (entrepreneurial orientation, EO) and external factor (competitive intensity, CI) of enterprises perspective has more significant impact on internationalization by export of small and medium-sized enterprises (SMEs) through examining the relationship between an entrepreneurial orientation (EO) and a competitive intensity (CI) in domestic environment and the internationalization of Chinese SMEs, and examine the mediating effects of niche market opportunities (NMO) in foreign market. SMEs make sizeable contributions to the economic success of emerging nations especially with regards to provide employment and generate significant revenue and export earnings. empirical structuralequationmodel (SEM) to examine survey data for 181 processing and manufacturing SMEs from Shandong Province and that EO is positively related to internationalization and NMO mediates the relationship between EO and internationalization CI of the domestic market significantly related to internationalization and there was no significant indirect effect of CI on nternationalization through NMO. This study reveals that EO has more impact on internationalization of Chinese SMEs than the effect of CI in domestic market on internationalization.