AHP, large sample analysis, project feasibility, pairwise matrix Entrepreneurs: Five Cases in Korean Dental Industry

Users are regarded as one of the most important sources of innovation but it has been known that they are not interested in established their own firms. However, recent a few studies started showing frequent foundation activity of users and their high performance. Lately, the fact of professional-user entrepreneurs’ better performance than R&D intensive startups is known but study on them has not been elaborately dealt with yet. Thus, this study targets professional-user entrepreneurs and draws on their foundation motives and success or survival factors by investigating five professional-user entrepreneur cases in Korean dental industry. This study suggests two groups of foundation motivesㅡintrinsic and extrinsicㅡ and four factors of success or survivalᅳuser community, user entrepreneurs’ role as a networker, user entrepreneurs’ characteristics, and resource.