학술저널
Adoption of Alipay Wallet by Generation Y Consumers in China: Implications for Mobile Payment Development in Developing Countries
Adoption of Alipay Wallet by Generation Y Consumers in China: Implications for Mobile Payment Development in Developing Countries
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Generation Y has been the pioneering and leading user group of new technologies like mobile payment, especially in developing countries. In this research, through a case study of Alipay Wallet in China, we find that mobile payment adoption by Generation Y is impacted by social influence, cost effectiveness, convenience and usefulness, security and privacy of mobile payment services. Implications for developing countries to promote new technology usage with Generation Y as the focus have been given.
1. Introduction
2. The literature and framework
3. Method
4. Analysis and results
5. Discussion and Conclusion
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