크루즈 선사의 서비스 공급사슬 구축에 관한 연구

A Study on the Implementation of Service Supply Chain in Cruise Line Corporations

The cruise product is characterized by high complexity, since it combines the characteristics of a typical maritime transport while offering the services of a luxury shore hotel to passengers. At present, cruise ship deployments are more than ever globally. As the Caribbean market is saturated, cruise lines are now opting to relocate some of their ships to the European and Asian market. Therefore, destination development, seasonality, redeployment, itinerary complexity and international passenger sourcing are some of the major considerations for the development of the supply chain of a cruise company. This study examines the complexity of service supply chain management(SCM) of Cruise Line Corporations. The study focused on three main goals: describing the key components of a cruise ship service supply chain and the key characteristics of the suppliers involved; and investigating the current chllenges for the implementing service SCM in the Cruise industries. Through the literature review and case study, this study identified the structure of supply chain of cruise line corporations and the cruise ship supply streams. The findings of this study have implications for the management of complex global service supply chains of emerging new corporations of Korea and current global large cruise companies.