커피전문점 선호유형별 재이용의도에 영향을 미치는 요인에 관한 연구

A Study on the Revisit Characteristics of the Preference Coffee Shop Type

This study attempted to recognize difficulties in environment of establishing and managing coffee shop and to develop comprehensive evaluation items which add location characteristic on existing physical property and service quality that influence return revisit to coffee shop. Based on these evaluation items, this study has purpose to identify influence factors on return revisit by classifying customers according to whether they prefer individual coffee shop or franchise coffee shop. For that, This study found significant research result by doing empirical analysis. This analysis which used data builded by survey investigated people who prefer individual coffee shop and franchise coffee shop. The results of the study are as follows. First, it is found that reliability of service quality, visibility of location characteristic and attractiveness of Physical property are important factors for return visit in order named for individual coffee shops Second, For franchise coffee shops, It is found that certainty, reliability of service quality and accessibility of location characteristic are important factors for return visit in the order named.