헤어숍(Hair Shop)의 규모·직급·매출·업체형태에 따른 미용매니저(중간관리자)의 수요와 필요성에 관한 연구

Study on the Demand and the Need for Beauty Manager by the Scale·Position·Revenue·Type of the Hair Shop

The purpose of the study is to provide information for developing beauty manager training programs. Samples consist of 248 hairdressers in Daejeon·Chungcheongdo. They participated in the study via questionnaire method. The data was analyzed through cross tabulation, multiple regression, One-way ANOVA on SPSS v. 21.0. The results were as follows. Firstly, regarding the demand of the beauty manager, 66.9% of the participants are in favor of having a beauty manager. Larger, franchise shops, and shops with higher profit are more aware of the need for beauty managers. Second, the survey showed that participants chose ‘boosting customer satisfaction’ and ‘improving effectiveness of employee performance’ as the top two roles and benefits of beauty managers. Third, while most participants answered beauty managers are needed for ‘improving effectiveness of employee performance.’ in general, employees answered that beauty managers are needed for ‘employee performance’ and shop owners chose ‘customer service.’ Lastly, 80.7% percent of participants showed high awareness toward the need for the training system for beauty managers. Respondents who showed high awareness in the role and the benefit of beauty managers showed higher awareness in the need for them also. The study found out that higher awareness in the role of beauty managers lead to higher awareness in the demand and need for them, which again lead to higher awareness in the need for education program for the beauty manager. It was also discovered that most participants only viewed the role and benefit of having beauty manager in restricted domains.