The bankruptcy of the Hanjin Shipping Co. as global shipping company had thrown ports and traders around the world into confusion, with giant container ships marooned and merchants worrying whether hundreds of tonnes of goods being carried by the South Korean company will not finish being carried. Hanjin is the world’s seventh-largest container shipper but suffered from shortages of liquidity owing to constant depression of global economy. This company will lose the global network established for tens of years all over the world as transport solver for Korean Traders including Samsung Electronics and LG Electronics. Such being the case, Korea must construct alternative logistics route which can supply Korean traders with competitive advantage in shipping the goods abroad in the view that Korea has been also taking action actively in the development of North Pole Route and Silkroad Express (SRX) under Eurasia Initiative. Therefore, the purpose of this paper is to maintain Korean shippers’ competitive advantage by supplying them with the efficient global logistics network by studying Eurasia Landbridge as alternative transport route instead of Korea-Europe sea route in view of time and cost.
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