한국성인 일부의 녹차의 인식도와 소비행동

Awareness and Consumption Behavior of Green Tea by Adults in Korea

To study the awareness and consumption patterns of green tea by adults in Korea, a survey was conducted of adults aged between 20 and 65 years and 213 completed questionnaires were received. Using tea bags was the most popular way to consume green tea with a prevalence of 54%. the older age groups tend to drink green tea at home, while many in their twenties consume it at their work place. When it comes to purchasing green tea, price was the first consideration and green tea was generally perceived as expensive. The most popular reason for consuming green tea (49.8% of the respondents) was that it is good for health. The reasons for not drinking green tea included its complicated making process (34.3%) and its bad tastes (33.8%). There was a significant difference among the age groups regarding the awareness of green tea, with those in their twenties being interested in diet, those in their thirties being interested in skin care, those in their forties being interested in health and skin care, and those in their fifties being interested in health. In conclusion, Korean adults consume green tea mainly through the use of tea bags, and being healthy is the most popular reason for drinking it, but there were differences of awareness among the age groups, such as with regard to diet, skin care, and health.