이용자 관점에서 복합상업시설 활성화 요인의 중요도 분석

A Study on User Terms to Importence Activated Factor for Multy-complex Commercial Buildings

The multi-complex commercial building is a commercial facility that is used by various classes of people. As it generates profits through long-term operation, it is necessary to accurately analyze the priorities of activation factors that users prefer in order to operate in the long term unlike the business of sale in lots. From this point of view, this study will investigate the activation factors that are important for various people using the multi-complex commercial buildings and provide them as basic data for development and operation. In order to investigate the priorities of activation factors, the questionnaire was composed of AHP questionnaires and questionnaires were conducted for groups of experts. Especially, we analyzed how physical comfort including the architectural factors has an important effect on the users. As a result, priorities of important tenants factors for activation of multi-complex commercial buildings were analyzed in order of entertainment, sales, movement route, and physical environment. The success of multi-complex commercial buildings depends heavily on the role of tenants.