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관광지 환경 특성이 만족과 재방문 의도에 미치는 영향

Effects of Environmental characteristics on Satisfaction and Revisit Intention in Tourism Site

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In this study, a difference of parameter role that is physical and service environmental features for a series of structural influencing relationship of environmental quality of tourist attraction being extended to satisfaction and revisit is clarified empirically. For contextual approach and comprehensive understanding of raised research problem, physical and service environmental features of tourist attraction, satisfaction and revisit intention were considered. The questionnaire item having high variation coefficient was refined through question item analysis by using SPSS & AMOS in order to determine whether measurement variable is suitable for an analysis and through reliability analysis, reliability of measurement item was reviewed. Result being deduced through this study is summarized as follows. First, as a result of analyzing demographic features, it is judged that visitors who visited Suncheon Bay Garden would be familiar with environmental features of Suncheon Bay as ecological tourist attraction and it could be inferred that their recognition for an environment would be high as well. Second, when observing analysis result relevant to verification of basic research model, it could be confirmed that while in basic research model, environmental quality (physical environment, service environment) of 2 tourist attractions directly exerted a positive (+) influence on satisfaction, only environmental features and satisfaction exerted a positive (+) influence on revisit intention.

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