글로벌 중소기업의 글로벌 지향성이 기업의 경영성과에 미치는 영향

A Study on the Effects Global Directivity of Global Small-and-Medium Sized Corporate’s on Business Performance

In the today’s world, the economy is opening up and being integrated through globalization and the products are standardized and modularized and the global market changes into homogeneity and the development of transportation and communication shortens the distance in time and space to the world market, which provides opportunities for the enterprises to develop further. Due to the vitalization of the capital market and the government’s deregulation, many enterprises are advancing abroad, and this trend is not limited to big corporations but has effects on small and medium-sized enterprises and venture companies (Kim Jeong-po, 2005) Entrepreneurial directivity thinking and global network are essential requisites for global small and medium-sized enterprises to overcome the shortage of resources compared with big corporations and immature business administration capabilities. The purpose of this research is to examine the effects of global directivity of global small and medium-sized enterprises on the business management performance through global marketing capabilities and to examine whether there are moderating effects according to the nationality difference between Korea and the other countries. The participants in this research were the employees of 50 randomly selected global small and medium-sized enterprises located in both at home and abroad and a total of 360 questionnaires were distributed to them from December 1, 2015 to February 29, 2016 and 327 copies were collected, of which 4 defective copies were excluded and the remaining 323 effective questionnaires were used for statistical analysis data. The collected data underwent the coding process and were analyzed using IBM SPSS statistics version 22.0 for windows and AMOS 22.0. This research aims to establish the effects of global directivity of global small and medium-sized enterprises on the global marketing capabilities and the business management performance, and it has significance in its positive analysis to examine whether the nationality difference between Korea and overseas countries has moderating effects. The results of verifying the research hypotheses are summarized as follows. First, the results of the analysis of the hypothesis that global directivity of global small and medium-sized enterprises will have effects on global expansion of global marketing capabilities showed that entrepreneurial directivity and network directivity had statistically significant effects on global expansion. Second, the results of the analysis of the hypothesis that global directivity of global small and medium-sized enterprises will have effects on market directivity of global marketing capabilities showed that market directivity, entrepreneurial directivity, network directivity all had statistically significant effects on market directivity of global marketing capabilities. Third, the results of the analysis of the hypothesis that global marketing capabilities of global small and medium-sized enterprises which are the parameters will have effects on business management performance showed that the two variables – global expansion and global market directivity – were all significant. Fourth, the results of verifying the hypothesis about the analysis of the moderating effects of nationality difference between Korea and the other countries showed that, in the simple path significance comparison, the hypothesis that “there will be differences in the effects of the entrepreneurial directivity of global small and medium-sized enterprises on global expansion according to the nationality difference between Korea and the other countries,” and the hypothesis that “there will be differences in the effects of the entrepreneurial directivity of global small and medium-sized enterprises on global market directivity according to the nationality difference between Korea and the other countries,” were adopted in Korea and rejected in the other countries, s