금속흡음용 건축자재의 구매결정요인이 만족도 및 구매 후 행동에 미치는 영향

Effects of Purchasing Decision Factors of Building Materials for Sound Absorption on Satisfaction and Post-Purchase Behavior

The purpose of this study is to analyze the influence of the purchase decision making factors on the satisfaction level and the behaviors after the purchase with the consumers of the construction materials. Of the construction materials, this study focuses on the metallic sound absorbing materials, which have been studied and supplied by the author over his entire life. The data for this study was collected from the personnel using sound-absorbing construction materials in eight construction sites in Busan and Gyeongsangnam-do which were randomly selected, over a period of 61 days from July 1, 2016 to August 30, 2016. To these subjects, a total of 500 questionnaires were distributed, of which 463 were recovered. After excluding 24 of them due to incomplete answers, a total of 439 valid questionnaires were used as the data for the statistical analysis. The collected data were analyzed using IBM SPSS statistics version 22.0 for windows and AMOS 22.0 software. The result of the verification of the hypothesis of this study was as follows; First, the analysis of the hypothesis that the purchasing factor for the sound-absorbing construction materials would affect the satisfaction rate showed that the technology, awareness level, price responsiveness, and design affected the satisfaction level statistically significantly. The safety and environmental friendliness did not affect the satisfaction level significantly. Second, the analysis of the hypothesis that the satisfaction level of the sound-absorbing construction material would affect the after-purchase behavior showed that the satisfaction rate affected the intent of viral, cooperation, and repurchase significantly. Third, the result of the analysis of the hypothesis that a part of the purchasing factors added newly in revising the model in order to enhance the appropriateness of the model would affect the after-purchase behavior showed that the newly added hypotheses all had statistical significance. The awareness, price, environmental friendliness, and design affected the intent of viral, while the price and responsiveness affected cooperation. Then, the price, responsiveness, and design affected the repurchase intents.