意思決定의 行動科學的 어프로치

A BEHAVIORAL SCIENTIFIC APPROACH TO DECISION-MAKING - on Appraisal of Decisions of Installations Investment -

The risk and uncertainty arising from the rapid changes in circumstances today renders a logical and reasonable decision-making most important in industrial entrepreneuring. The rationality of decision-making aims at achieving the goals of an industry The purpose of this disclosure is to research into models of decision-making on the basis of behavioral science. This research is mainly on how to reach a decision on the installations investment so that the decision can help the enterprise attain its goals. According to the view points of behavioral science, the aims of an enterprise is not unilateral-that is, to maximize the shareholders profits but rather multi-dimensional : to pursue a number of goals of all the parties concerned. Accordingly, the goal of an enterprise should be decided on the basis of the possibility of distributing the fruits in a proper way to all the parties interested. In order balance a number of industrial purposes, the decision-makers are required to set up the bases for the degree of desire or for the degree of purposes. Every decision should be made by basing it above this degree of desire so that it may satisfy each individual shareholder. The reason that a decision should be reached to satisfy all the parties interested is that we cannot hope to be one hundred percent perfect in making a decision. We can not seek to find out the optimum and Mnximum of values. No man can be so omniscient and so omnipotent as almighty God. Therefore, every decision that is made has only to be done just to satisfy all the shareholders. In approaching the decision-making on installations investment in terms of behavioral science, what should be recognized is that the minimal degree of desire on the part of the shareholders has a basically different meaning from that of other interested groups. Raising problems of importance and reaching a decision at the same time require a process of discussions on the goals of the investment. In that case, the aspect of quality cannot be appraised. This will help homogenize the different degrees of various interested groups. As for the research into the decision-making process in order to invest into installations in terms of behavioral science, many problems are yet .to be answered. Hence, we shall have to pay attention to the findings of behavioral scientists.