효과적인 스포츠벤처기업의 창업과 경영을 위한 운영실태 및 사례 연구

A Case Study and Actual Status Analysis for effective management of Sports Venture Companies

The aim of this research was to investigate various effective company operation methods through research on management status of domestic sports venture companies. The process of this study was comprised of questionnaire survey targeted at employees of sports venture companies and in-depth interviews with it s CEOs. In detail, 250 employees were selected by a non-probability convenience sampling method based on four classification system of the sports industry. The CEOs were chosen by a snowball sampling method, among which 6 people completed the in-depth interviews finally. The questionnaire survey was constructed with background variables and management status, which includes sub factors such as human resource management, labor-management relations, non-financial performance, financial performance, organizational performance, and marketing strategy. The in-depth interview with the CEOs was proceeded by using a guideline for semi-structured interview method. The results of this investigation was as follows. Firstly, the management status of sports venture companies were similar to each other when compared based on industrial classification. The majority of the employees majors were identified as either business administration or sports-related which demonstrated their professionalism. In addition, their service periods were relatively long and labor unions were not established. Furthermore, the scales of sales were small, and the net profits were totalled in a scope of 5 to 20 percent last year. Sales increase rates were revealed by a growth of 2 to 9 percent. Secondly, the difference of operating companies based on gender existed. Namely, female employees scored higher than male employees in the section of human resource management, organizational performance, and in financial and non-financial performance as well. Thirdly, the difference of operating companies according to employees ranks existed. Namely, there were meaningful differences in labor-management relations, marketing strategies and in both financial and non-financial performances. Fourthly, CEOs stressed the importance of human resource management, labor-management relations, non-financial performances, financial performances, and organizational performances when questioned about the management status of companies. Meanwhile, they made statements about the difficulty of operating companies in terms of competition with large corporations, financial security, networking and development of business models. Specific statements on thorough organization management, encouragement of employees personal development and marketing strategies for future business strategies were also made by the CEOs. Finally, CEOs stressed the importance of marketing strategies, human resource management, non-financial and financial performances, organizational performances and especially, challenges and visions which are the aspects crucial to the success of domestic sports venture companies.