실패학을 활용한 신규사업 실패요인의 유형화에 관한 연구

A Study on the Type of the New Business Failure Factors Using Failure Knowledge

It is tried to draw the failure traits of new business by extracting from previous failure studies. All of 5 patterns are drawn through total 9 types of study data. From ‘synergy obsession’ which is mentioned 6 times in such 9 studies, to ‘technical problem’, which is mentioned 4 times, the types which are mentioned at least 4 times are selected. There are drawn 5 types including △synergy obseesion △adherence to the existing business practices △lack of entrepreneurship △overvaluation of self-ability and △technical problem. As being examined in these 5 types of failure traits, the failure of new business is ultimately happened because of communication heading for the inside without any communication(exchange) to the outside. Compared with other various studies to draw failure factors, these new business traits have something in common. In the previous researches conducted by the study of general failure factors, △adherence to pre-existing business and resistance to change △unfeasible expansion strategy △blind faith in successful technology and innovation and △insufficiency to grasp competitor(consumer) are pointed out as the failure factors. It is deemed that these are happened because business management is headed for the inside without any communication (exchange) to the external environments. Matters unfolded through this paper until now are an attempt to apply the failure knowledge to a new business part which is an individual field in business administration. It is considered that this study will be complemented through additional case study or quantitative analysis in the future.