소상공인의 성격특성과 사회적 자본 확보의 관계에서 사회적 지지의 조절효과

The Moderating Effects of Social Support on the Relationship between Small Business Owner s Personality and Social Capital

This is an exploratory study aiming to check entrepreneurial behavioral processes and to unravel the relationship among the relevant variables. Specifically, the influential relationship between the personality traits of small business owners and the securing of social capital was checked and the existence of social support s moderating effects in the process was examined. For these aims, the Big 5 Model of Personality was applied to examine what effects their personality traits have on the securing of social capital; and the moderating effects of social support were additionally analyzed. Specifically, 191 small business owners in Seoul were surveyed, and a regression analysis and a moderated regression analysis of the collected questionnaires were performed. According to the result, it was verified that their overall personality traits positively and significantly influenced the securing of social capital. But among subfactors of the Model, neurosis and openness alone helped the securing of social capital. In addition, social support had positive moderating effects in the process where personality traits secured social capital; it had marginal moderating effects on neurosis, while it had nearly no moderating effects on openness. These findings are academically and practically significant in that social capital, an important means directly connected to achievements, was studied as an outcome variable; that a better understanding of small business owners behavioral processes was achieved by combining psychological variables such as personality trait and social support with the research; and that the roles of social support that is provided to small business owners were examined in detail.