중소 제조업체의 신규 제품군 개발 및 선정사례 연구

A Case Study on Small and Medium Size Manufacturing Company s New Product Development and Selection : Focusing on Wireless Telecom Base Station Manufacturer K Company

Since wireless telecommunications base station market has been matured, its market size would be decreased significantly in the next few years. In addtion, the technology improvement of Chinese vendors make the price competition in the market evne more intense. So it is imperative for K company, a small and medium sized telecom equipment manufacturer, to develop and introduce new products to make up for the decreasing sales in its incumbent base station market. To do, it is suggeted that K company should preoccupy the 5G market by entering into small cell market using its technogy competency after careful analysis using SWOT framework. To select and develop new products of small cell, firstly we analyized the issues and trends of wireless telecommunications base station technology using Delphi method. Secondly We long listed candidate products using experts quetionnaire. And then, we short-listed them into 4 products by consulting with K company s in-house experts. And lastly we concluded that mmWave Fronthaul product which combines backhaul and small cell technology is the most suitable product which company K should develop and introduce to the market after experts AHP evaluation comparing the short-listed candidate products.