중소기업의 기술창업성과에 영향을 주는 요인: 시장지향성을 중심으로

Factor Effect on SME Technology Based Start-Up Performance: A Focus on Market Orientation

This study focuses on factors which can affect SME technology based start-up performance. Technology based start-up companies are has a risk which named as death valley. Death valley is a situation that vanished in market, cause of low cash flow, complexity of market and low management capability for commercialization of there products. In this study, researcher try to figure out and gives advice for technology based start-up companies to survive in market. The factors explored in this study include network, property based technology capability, knowledge based technology capability, technology industrialization and capability for market orientation. Moreover, market orientation served as the independent variable for technology based start-up performance. Based on previous studies, a research model was developed using 144 data observations collected via a survey targeting employee or employer of technology-based SMEs that can answer questionnaire designed for measuring factors. Hypothesis testing was done using path analysis. Result showed that network has positive significant effect on market orientation. Moreover, every technology capabilities has significant positive effect on market orientation. Finally, market orientation has a positive significant effect on technology based start-up performance. Based on this results, managerial implications and limitations of the study were offered for technology based start-up companies.