돈육브랜드 속성에 관한 연구

(A Study on Pork Brand Attributes)

The future livestock brand business needs to enhance awareness of brand, to proceed with expanding dependence upon the production company of the secondarily-processed meat products in non-preferred parts, and also to escape from the distribution form with the center on the quantity supply and the operation ratio for a large distributor. In order to be continued the livestock brand business, there is necessity for proceeding with stably maintaining the foundation of production in farms by arranging a plan for the consumer satisfaction. That is because the appearance of success in business relies on how consumers recognize pork brand. As a result of surveying consumers’ awareness, what the recognition on expansion in brand was shown to be positive indicates that the expansion in brand is necessary at the present point of time, thereby giving great suggestion to pork industry. In this way, an effort of the brand management body for expansion in brand arranges an opportunity of consumers’ change in awareness of pork industry as well as bringing about positive result called development in pork industry, and further lets pig farms to know that implementation of stable management foundation is important. In this sense, it can be said to be significant.